Monday, December 17, 2012

Green Business Analyst

A business analyst is a person who analyses existing business needs to identify problem or opportunity, so as to recommend the appropriate solution for the same. It means either for improving the existing system or creating a new one.

But a Green Business Analyst is someone who not only takes into account the requirement of the business, but ensures it is in sync with environmental concerns. While it is all very well to use technology to make man’s job easier and faster, it must avoid wastage of precious resources, reduce waste and pollution. It is not only a social responsibility, but also mandatory as per governmental laws for companies to consider green solutions to most business problems. The good part is this also helps in increasing the brand value and increased profit margin. 

Therefore, a Green BA must work on providing innovating solutions that may include energy-efficient computing, power management, data center efficiency, dispose and recycle resources and as far as possible use of renewable energy resources. For example, if the both side paper printing option is enabled, it can reduce 50 % of the paper cost. As per the survey done in 2003, if London city alone opt for double sided printing, it can save more than 1.4 billion of A4 size paper that is enough to encircle the globe four times. Think, what it can do if half the corporate world chooses this option. The products such as Kindle and iPad had too provided great solution to the customer reduce the paper printing by reading books on their devices. Bank of America has saved millions by providing their customers an option to choose eStatements in early years.

In addition to saving papers, Business Analyst can get innovative in integrating hybrid vehicles, resource (energy, water, paper…) saving equipment, GPS and RFID to their solutions can result into wonders in business operations.

Cloud computing solution that is used by companies of all sizes is definitely transforming the way IT is managed and delivered.

In the hospitality industry, Green Hotels Association is encouraging hotels to go green by encouraging them to integrate greener process. Even the ISO 14001 Standard ensures Environmental Policy Compliance which specifies the requirements for the formulation and maintenance of an EMS. These standards can be incorporated into existing process the way ibis, part of Accor group has done it. 

Green Business Analyst also can further find a solution for reducing the wastage by reusing or recycling existing waste. Many MNC prefer to get the green certificate for the same for adding the brand value to it. Another way of reducing wastage could be finding integrated products such as multi-function printer that reduces wastage and space for separate copier/fax/scanning machines.

To summarize, it is the Green Business Analyst’s responsibility to ensure that the ‘green’ is the integral part of the solution that profits the company as well by way of cost cutting. Also, he must never lose sight of the customer as the end user of the product.Business Analysis.

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Identify you Business Need

Business Need is usually arisen either to solve the existing business problem, or take care of new business opportunity.

Problem:
For example, in first case, a multi-brand retail store managers want to analyze their historical data to predict the future trends to display particular goods in a particular season.  This can be achieved effectively if the managers have the required past data to project the growth and strategies.

In second case, a customer is frustrated when shopping online on a particular website as it either breaks down or slows down. At times some of the customers just leave the website and go to the competitors.
In third scenario, employees are complaining of repeated work they are doing for several years and those processes can be automated or improved.

All these scenarios are coming from either fixing the existing problems or process through feedback process. This may be achieved through ‘bottom-up approach’ management techniques.
However, in first scenario, the retail store can go for decision support system which can be done through ‘peer-to-peer approach’.

So there is a business need to fix the problem which could lead to either improved customer satisfaction or improved employee moral or improved decision making process.  It may also lead to reduced operations cost by improving the operational process that could lead to increased profitability.

Opportunity:
‘Business need’ also be achieved by identifying the ‘right opportunity’ in the organization.
For example, Times of India is providing online newspaper in the form of epaper which is nominally charged outside India that caters to NRIs who is keen in keeping in touch with home country. This is a value additional services TOI is providing to their customers. In addition, TOI is also generating additional revenue through online display advertisement over the epaper edition.

A management could decide to launch brand new products/services to take new business opportunity or expand the existing one. Either way there will be ‘need’ of brand new business solution. These decisions are typically taken from ‘top-down’ management approach.

These kinds of business need result into ‘increased revenue’ through new and existing business line. It also adds great value to shareholders.

Finally, it is all about “what value the proposed solution will bring in to the business?’
Next article will focus on how to calculate the ‘value’ for the business need...

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