Green Business Analyst

A business analyst is a person who analyses existing business needs to identify problem or opportunity, so as to recommend the appropriate solution for the same. It means either for improving the existing system or creating a new one.

But a Green Business Analyst is someone who not only takes into account the requirement of the business, but ensures it is in sync with environmental concerns. While it is all very well to use technology to make man’s job easier and faster, it must avoid wastage of precious resources, reduce waste and pollution. It is not only a social responsibility, but also mandatory as per governmental laws for companies to consider green solutions to most business problems. The good part is this also helps in increasing the brand value and increased profit margin. 

Therefore, a Green BA must work on providing innovating solutions that may include energy-efficient computing, power management, data center efficiency, dispose and recycle resources and as far as possible use of renewable energy resources. For example, if the both side paper printing option is enabled, it can reduce 50 % of the paper cost. As per the survey done in 2003, if London city alone opt for double sided printing, it can save more than 1.4 billion of A4 size paper that is enough to encircle the globe four times. Think, what it can do if half the corporate world chooses this option. The products such as Kindle and iPad had too provided great solution to the customer reduce the paper printing by reading books on their devices. Bank of America has saved millions by providing their customers an option to choose eStatements in early years.

In addition to saving papers, Business Analyst can get innovative in integrating hybrid vehicles, resource (energy, water, paper…) saving equipment, GPS and RFID to their solutions can result into wonders in business operations.

Cloud computing solution that is used by companies of all sizes is definitely transforming the way IT is managed and delivered.

In the hospitality industry, Green Hotels Association is encouraging hotels to go green by encouraging them to integrate greener process. Even the ISO 14001 Standard ensures Environmental Policy Compliance which specifies the requirements for the formulation and maintenance of an EMS. These standards can be incorporated into existing process the way ibis, part of Accor group has done it. 

Green Business Analyst also can further find a solution for reducing the wastage by reusing or recycling existing waste. Many MNC prefer to get the green certificate for the same for adding the brand value to it. Another way of reducing wastage could be finding integrated products such as multi-function printer that reduces wastage and space for separate copier/fax/scanning machines.

To summarize, it is the Green Business Analyst’s responsibility to ensure that the ‘green’ is the integral part of the solution that profits the company as well by way of cost cutting. Also, he must never lose sight of the customer as the end user of the product.Business Analysis.

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Identify you Business Need

Business Need is usually arisen either to solve the existing business problem, or take care of new business opportunity.

Problem:

For example, in first case, a multi-brand retail store managers want to analyze their historical data to predict the future trends to display particular goods in a particular season.  This can be achieved effectively if the managers have the required past data to project the growth and strategies.

In second case, a customer is frustrated when shopping online on a particular website as it either breaks down or slows down. At times some of the customers just leave the website and go to the competitors.

In third scenario, employees are complaining of repeated work they are doing for several years and those processes can be automated or improved.

All these scenarios are coming from either fixing the existing problems or process through feedback process. This may be achieved through ‘bottom-up approach’ management techniques.

However, in first scenario, the retail store can go for decision support system which can be done through ‘peer-to-peer approach’.

So there is a business need to fix the problem which could lead to either improved customer satisfaction or improved employee moral or improved decision making process.  It may also lead to reduced operations cost by improving the operational process that could lead to increased profitability.

Opportunity:

‘Business need’ also be achieved by identifying the ‘right opportunity’ in the organization.

For example, Times of India is providing online newspaper in the form of epaper which is nominally charged outside India that caters to NRIs who is keen in keeping in touch with home country. This is a value additional services TOI is providing to their customers. In addition, TOI is also generating additional revenue through online display advertisement over the epaper edition.

A management could decide to launch brand new products/services to take new business opportunity or expand the existing one. Either way there will be ‘need’ of brand new business solution. These decisions are typically taken from ‘top-down’ management approach.

These kinds of business need result into ‘increased revenue’ through new and existing business line. It also adds great value to shareholders.

Finally, it is all about “what value the proposed solution will bring in to the business?’

Next article will focus on how to calculate the ‘value’ for the business need...

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Think Out of the Box; Choose Out of the Box Career - Business Analyst!!!

Steve Jobs said, “Design your Life”; that is so true to bring the meaning to one’s life and your career is big part of it. With ample of availability of trained Engineers or Management (MBA) resources, these careers have turned into plain vanilla. We need an additional skill to stand out in the crowd.

Trend spotting is important in making intelligent career choices. A look into past trends helps in understanding the hot jobs that expected to have high demand in future. Last decade has shown success in out of the box careers in various fields such as media, movie, fashion, non-profit sector or technology….. Business Analysis, as a career has emerged last decade in USA, primarily in finance and healthcare industry because Business experts faced difficulty in communicating their needs to technical experts and vice-a-versa.

Why Business Analysis Career???
1. Recession proof jobs: It means jobs, which are strategic thinking ones, cannot be outsourced or automated. The need of new system (solution) either by improving the existing one or launching brand new system (solution), we will always need business analyst.

2. High growth: There will be growth in this field as the need of building solution will increase. As per US Labor department projection, there will be 18% growth in computer system analyst (Job code: 15-105) from 2008 till 2018. Thus this will be one of most demanding career in near future.

3. Flexibility: Business Analysis provides flexibility in career options ie
a. Multiple Entry Point: One can enter into Business Analysis Career coming from Management or Engineering, or operations or process specialization or a product specialization or Domain specialization (example: media, healthcare, pharmaceutical, finance, insurance…)
b. Multiple Exit Point: a Business Analyst can move towards Non-Technical verticals such as - SME (Subject Matter Expert), Operations, Practice Head or towards technical verticals such as - Product manager, Program manager / Release Manager…
c. Additional Exit Points could be – Corporate Strategy, Decision Control Mechanism, Change Management, Customer Relationship Management, Enterprise performance management, Finance and Accounting Management, Human Resources Management, Service Management, Shareholder Value, Supply Chain Management, It means this career option provides more flexibility to the professionals in building their career.

4. Higher Salary: As per the recent research conducted by US based consultancy firm, CareerCast, software engineers and related jobs are the most satisfactory with average salary starting from USD 68,000 per annum. Whereas Business Analyst’s average starting salary is USD 85,000 per annum. That is higher than the software engineers or any other professionals.

5. BA knowledge for non-BA Role: One doesn’t necessarily need to become BA by acquiring the knowledge. The knowledge and skill provides enough “system thinking” and “problem solving” that can be utilized to improve their existing careers by improving the department’s operations, productivity and improve employee moral with better and effective business solution. Thus, expediting their career path.

So decide now – To Be or not To Be “a BA”

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